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Pets Are Powering a Significant New Retail Trend – Zimmerman Advertising
Karma, pet of Adam Levine, Chief Marketing Officer
There’s a new type of consumer on the Halloween scene – one that is giving retailers “paws.”
Far from sitting out this…
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Winning the Political Game – Zimmerman Advertising
It’s the fall of an even-numbered year – which can mean only one thing: Your vote is up for grabs. Courting your checkbox are countless candidates, aspiring to broker power…
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The Macro-Insights Needed to Earn an A at Back-to-School Marketing – Zimmerman Advertising
Of all the seasons which retailers circle on their marketing calendars, back-to-school represents one which holds great potential for big-time rewards – if mastered properly.…
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Best Social Marketing Tips for Retail Brands – Zimmerman Advertising
Retailers across the globe have supplemented the bricks-and-mortar showrooms of the past and the online stores of the present by putting another arrow in their sales quiver.…
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Five Ways to Recession-Proof Your Retail & Performance Marketing – Zimmerman Advertising
The year 2022 has brought turmoil to the markets, high inflation, and an endless cycle of interest rate hikes. Today, businesses and consumers are on the edge of their seats,…
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THE MONEY IN THE METAVERSE – Zimmerman Advertising
The back half of 2020 was brutal for brands unprepared for omnichannel commerce disruption, as consumers were immediately thrown into new buying behaviors and demanding a…
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The Fundamental Truths About Urgent Change – Zimmerman Advertising
CPG brands are feeling pretty good about now. COVID-created nesting becomes the new normal and suddenly Amazon’s US grocery sales pop 45%. People cook more, they clean more,…
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IMMERSIVE COMMERCE GETS PERSONAL – Zimmerman Advertising
The pandemic revealed how essential it has become for brands to leverage an Immersive Commerce Strategy. We saw the explosion of curbside and delivery, new marketplaces such…
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MAKE THE 2020 HOLIDAYS RICHER – Zimmerman Advertising
Date: 2020-10-22 07:00:29
Q4 alone can account for up to 40% of a retailer’s overall yearly sales. We understand the…
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THE BUSINESS OF BELONGING IN A POST-COVID WORLD – Zimmerman Advertising
On your phone, on your keys or in your wallet, you’ll probably find a membership card. Likely a few. One in three Americans are members to a warehouse club alone, never mind…
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