This Apple Watch Ultra ad is all about the danger

The new Apple Watch Ultra is all about that rugged lifestyle, with features and apps built especially for those who live on the edge and enjoy outdoor pursuits. A new Apple Watch Ultra ad leans into that fact, and it’s typically Apple.

The ad, itself running for less than one minute, is designed to show people that Apple Watch Ultra can be used in extreme conditions — even if we, as people, aren’t.

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