More people are watching streaming video than cable TV but Apple TV+ barely registers

July was a bit of a milestone for streaming services, with new numbers claiming that more people watched TV via such a service than they did by using a traditional cable offering. It’s the first time that has been the case.

The numbers come via Nielsen’s monthly Gauge platform rankings, reported on by THR. According to those numbers, almost 35% of people watched their content via a streaming service like Netflix or Apple TV+, while a little over 34% watched using traditional cable platforms.

Netflix is the big dog

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