Microsoft’s ‘super app’ could have everything you need under one roof


Microsoft is reportedly mulling a new “super app” for the iPhone that would take multiple apps and features and put them under one roof. People would then use the app for numerous different reasons, including search.

That search capability is a critical driving force behind the move. Microsoft is keen to use the app to boost the company’s advertising business via the Bing search engine.

Is it a bird? Is it a plane? No, it’s Super App!


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