Jony Ive no longer works at Apple — for realsies this time


Jony Ive is officially out of Apple, three years after he left the first time according to a new report. Ive previously left Apple to start his own firm in 2019, but was signed on as a consultant immediately.

Ive founded LoveFrom and then signed a $100 million contracting deal with Apple. That deal appears to have been for three years, with The New York Times now reporting that the contract has come to an end and that the pair have decided to go their separate ways.

The reasons for that haven’t been made public, but it doesn’t take too much guesswork to figure out. Part of the deal meant that Ive wasn’t allowed to work for Apple’s competitors, it seems, something that greatly limited the scope of projects that LoveFrom could get involved with.

The deal restricted Mr. Ive from taking on work that Apple found competitive and ensured that the designer would inform the development of future products, such as an augmented-reality headset that it is expected to ship next year, the people said.

But it wasn’t just Ive that wanted out. The report notes that some Apple execs had questioned the amount of money being paid to Ive, especially following a period that saw multiple designers leave the company to take new roles at LoveFrom. The lack of a contract renewal also means that Ive no longer needs Apple to give him the OK to hire Apple people, too.

In recent weeks, with the contract coming up for renewal, the parties agreed not to extend it. Some Apple executives had questioned how much the company was paying Mr. Ive and had grown frustrated after several of its designers left to join Mr. Ive’s firm. And Mr. Ive wanted the freedom to take on clients without needing Apple’s clearance, these people said.

With Ive reportedly having already worked on the upcoming Apple mixed reality headset it isn’t clear what other products he had a hand in. Since his leaving Apple, the company is thought to have undone many of his design decisions including adding ports back to Macs that he removed them from. Other changes include making devices thicker and heavier to allow for the addition of features — something Ive was reportedly against.

Some of those improvements can be seen in Apple’s various MacBook lines and you can grab a MacBook Prime Day deal right now. But be quick, the clock’s ticking!


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