I’m worried about the future of Apple TV Plus — and it’s all about ads


I remember when Apple announced Apple TV Plus. I remember Tim Cook standing up on stage and triumphantly unveiling his new streaming service to a crowd of press, YouTubers, Apple employees, and Hollywood stars. it was an incredible moment, especially when they announced the pricing.

At the time, a lot of the streaming services cost users around $10, $15, or even $20 per month. That made the announcement even more surprising when Cook revealed that Apple TV Plus would only cost $5 per month. It was a shock to everyone, as many had suspected the service would cost at least $10 a month. Even Cook himself seemed incredulous that they were able to launch the service at that price.





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