Here’s how just an iPhone (and a helicopter) can rescue you from a mountaintop

Apple today made Emergency SOS via Satellite available to everyone with an iPhone 14 or iPhone 14 Pro in the United States and Canada — and a new ad shows how that could save your life.

The ad, called The Rescue, shows someone with a hurt leg at the top of a mountain. Their climbing partner then uses an iPhone and Emergency SOS via Satellite to get help when cellular or Wi-Fi connectivity isn’t available.

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