Google tries shaming Apple to ‘fix’ testing with ‘Get the Message’ campaign

When Google hosted Google I/O this year, a segment of the event was dedicated to the company pushing on Apple to adopt RCS, a new messaging standard that is replacing SMS and MMS across Android devices.

Apple hasn’t responded to the pressure yet and continues to only support SMS and MMS when an iPhone and Android device is texting each other. That silence has apparently led Google to launch a new campaign called “Get the Message”:

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