Apple’s NFL Sunday Ticket pursuit rumbles on with Google keen to compete

Apple continues to work to bring NFL Sunday Ticket to the Apple TV app and set-top boxes, but it is by no means a done deal — despite what some in the industry might have thought.

Not only is Apple not over the line in terms of signing a deal with the NFL, but a new report also notes that it faces stiff competition from a Google that’s keen to roll NFL content into its YouTube TV offering.

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