Apple’s ‘Far Out’ event felt more like an infomercial, highlighted by the Apple Watch Ultra and Dynamic Island


As I watched Apple’s “Far Out” event, one question popped into my head. How long ago did Apple record this? I’m not talking about the product introductions made by Tim Cook and many of his employees. Instead, I wondered how long ago everything was in place for Apple to create those series of lengthy, professionally done video clips that were packed often into the 90-minute event

I ask this question because this was the first recorded Apple event of the COVID era that felt every bit like an infomercial, and that’s not a compliment. 





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