Apple’s controversial ad business could be about to get an injection of new blood



Apple is recruiting for a new senior manager for its the ad-based part of its business, a move that reportedly shows that it is building a new platform for selling ads.

A new DigiDay report notes that Apple is “looking for a senior manager for a DSP in its ads platforms business.” DSP stands for demand-side platform, with DigiDay describing it as a way to automate the process of placing ads, saying that it’s “important because it means marketers can set up campaigns and manage them with relative ease. In turn, they’re likely to spend more.”





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