Apple’s App Store and the curse of infinite growth: how ads are ruining its reputation

Apple might not realize it, but it’s in the middle of a public relations nightmare. Not just public as in buyers of its stuff, either. I’m talking about everyone. Developers of apps sold on its platform. Analysts that watch its every move. Journalists that cover its steps and missteps. And yes, the people lining up to buy an iPhone at the Apple Store.

It’s been a weird time to watch Apple over the last few weeks. We had those new iPhones launch in September, alongside new Apple Watches. They no doubt raked in a ton of money and times were good. But there was bad news — some products got more expensive without gaining new features. Then Apple followed that by announcing a price hike on some of its services.

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