Apple won’t significantly increase iPhone ads, but its employees still don’t like them


A new report says that Apple isn’t planning to “significantly” increase the number of ads you see on iPhone, amidst controversy about Apple increasing placements and squeezing the business of its competitors in the space.

A new report from The Information (opens in new tab) reveals that Apple’s ad executives “are pleased with revenue growth based on Apple’s existing ad spots and don’t plan to significantly increase the number of ads on iPhones to meet growth targets.”


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