Apple VR teased in new ‘Reality’ trademark filings


Apple’s much anticipated mixed reality hardware finally has a name! According to a fresh report from Bloomberg’s Mark Gurman, the company seems to have filed for trademarks for several names surrounding the “Reality” branding.

Apple seems to have filed trademark applications for the names “Reality One,” “Reality Pro” and “Reality Processor,” in US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay. Of course, as per the company’s standard operating procedure, it hasn’t filed the applications itself. Apple seems to be using law firms as proxy for these applications.

Apple’s AR/VR announcement is inching closer

Apple's Reality trademark filing names

(Image credit: US Trademark and Patent Office (Via Bloomberg))

Apple’s mixed reality hardware and platform has been said to be in the making for a while now. It’s expected to be a mix of virtual and augmented reality. There have been a ton of Apple VR rumors giving us brief glimpses at the possibilities of Apple’s AR/VR project.


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