Apple Music is the new sponsor of the Super Bowl halftime show

The NFL Super Bowl halftime show is a big deal every year with a ton of musical performances lined up. Now, Apple Music is entering fold as the new sponsor for the halftime show, starting with Super Bowl LVII set for February 2023. Apple Music is following Pepsi, who was the last sponsor of the show. Apple reportedly has a multi-year deal in place.

The New York Times is reporting that this deal is supposed to be worth around $50 million, although the exact terms have not been made public. Discussions have also been happening about Apple trying to get the rights to NFL’s Sunday football games, which is a $2.5 billion affair. In the meantime, Apple has won out the rights to the halftime show for now, but that could very well mean that a bigger deal is on the verge of happening.

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