Apple executive Phil Schiller deactivates Twitter account amidst chaos surrounding the platform


Twitter seems to have been in a whirlwind of controversies since Elon Musk bought it about three weeks ago. When it comes to controversies, most brands tend to shy away from them, and that has seen some uncertainty pop up around Twitter’s future as an advertising platform as companies started pulling their ad campaigns from the website.

The chaos tax isn’t just coming in with Twitter losing some adveritsers, but also with the company losing some users. The latest seems to be Apple’s Phil Schiller, who has deactivated his Twitter account. While this doesn’t automatically have to mean that Twitter is in trouble with Apple, it could signal that trouble may be on the way.

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