After Apple Music prices rise, Spotify could soon follow



You might have to dig deeper to enjoy your Spotify subscription. After competitors recently raised prices in the U.S., the company’s founder-CEO, Daniel Ek, told investors the same move could eventually be coming to the No. 1 streaming music service. 

Ek said a U.S. price increase “is one of the things we would like to do, and it’s something we will [consider] with our label partners. I feel good about this upcoming year and what it means about pricing for our service,” according to Deadline (opens in new tab).





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